Copywriting
Campaign and brand copy, articles, brochures, web pages, internal news, scripts.
Bwritr Sàrl · Geneva · since 2017
Copy your brand can stand behind, in every language you publish in.
We are the outside writing team for a small number of large companies — the people a brief goes to when the work has to come back finished, on deadline, and right in every language it goes out in. Written by people. That part is the point.
Estimate within one working day. Hours, price, and what is excluded — before anyone writes a word.
What we write
Four things, done properly, rather than a list of everything.
Editing & proofreading
A second pair of eyes on anything you are about to publish, in any of our languages.
Transcreation
Copy rebuilt for another language and market — written from the brief, not converted from the source.
Technical & scientific
Claims-sensitive writing where a sentence has to survive a regulatory read.
Where we know the vocabulary
Nine years inside three industries that do not forgive a loose sentence. Client names on request — most of our work sits under confidentiality.
Shipping & logistics
Corporate brand content, internal communication, sustainability reporting.
Watches & jewellery
Press releases, collection copy, high-jewellery and high-watchmaking launches.
Flavours & fragrances
Technical and scientific articles on ingredients and active beauty.
The position
Anyone can generate copy. The question is whether you can publish it.
A machine will give you a draft in seconds. It will also give you a claim nobody checked, a product name that does not exist, and a tone that belongs to no one. That is fine until it reaches a regulator, a journalist, or a customer.
Everything we deliver is written and checked by a named person who knows your house style, your product names and the last thing you published. We will tell you where we used a tool and what it did — in writing, before you sign anything.
From the journal
Notes on writing, translation and corporate communication.
2 September 2026
Best Practices in Sustainability Report Design
Discover the best design practices for sustainability reporting, for crisp, clear reports - and what to avoid.
26 August 2026
Copyediting vs Proofreading
Copyediting and proofreading are both ways of ‘tidying up’ text before publication. But what exactly is the difference? Let's take a closer look...
19 August 2026
How Brands Are Using Language
For anyone like us who loves language, you'll love this trend report produced by Reed Words, showcasing trends in words, slogans, straplines and copywriting by some of the biggest brands right now.