The Nitty Gritty of Proofreading

Getting back to basics is always good for the soul, whether it's the simplicity of a capsule wardrobe, a delicious fresh tomato sauce or a seasonal digital detox.

For us at Bwritr, home of sustainability reporting, charismatic multilingual copywriting and in-house brand strategy, returning to our grassroots means reverting to the fundamental principle of our profession: proofreading. Ensuring no mistakes, typos or goofs in our brilliantly crafted copy is our bread-and-butter staple. It's not as spicy as our big picture, blue sky strategic writing but arguably far more critical.

At heart, we're perfectionists with our eagle eyes trained on text, whether on a billboard, website, graphic tee or article, to discover signs of weakness. We know our prey well, whether it's an irritating typo, irrelevant sentence, incorrect formatting, or infuriating inconsistency. It's like Squid Game with style guides instead of jumpsuits.

Nobody knows better than a copywriter that those unintended and often tiny snafus disrupt and distract. Away from the comfort of our desks, it always amazes us how many of these blunders have crept through the checking/editing process of others and are now out in the wild. Without expert eyes on hand, tiny details can often be overlooked under the pressure to produce content.

And once they've bolted, there's no easy way to return your copy into the fold and no limit to how cataclysmic they can feel when they're out and about in the real world. This summer alone, we saw a couple of corkers: one an Instagram advert for a university with 'career' incorrectly written as 'carreer' and another printed on a jumper in a high-street shop urging the wearer to 'defay the gravity' not 'defy gravity'. Ouch. Errors and oversights like these undermine not only the credibility of the content but also the reputation of the brands.

At Bwritr, we understand that mistakes can happen to the best of us. That's why we're committed to ensuring they don't slip through. Our highly trained, meticulous perfectionists are always on hand for a thorough review. With our second-sight checking, we leave no room for clangers - however hidden - to pass through the net.

Then again, at Bwritr, we also understand that creativity and context are just as vital. Unlike the regimental regulations that drive AI proofreading, we strike that balance between nit-picking perfectionism and creative tweaks that genuinely make text sparkle. Language changes, tone matters, and grammatical and stylistic flexibility are crucial to being original.

Our approach ensures your content is perfect and unique, sparking interest and curiosity. So trust in us. After all, we work hard in our chosen careers (not carreers) to defy (not defay) those ever-present slip-ups. Contact us today to make your content just as perfect as you want it to be.