Sustainability Sustainability: The Power of Positive Messaging It's easy to use a negative tone when you're writing about climate change. But research shows that readers react better to hopeful, uplifting stories. Fiona Freeman Oct 7, 2024 2 min read
Copywriting How Strong Brand Values Can Be a Differentiating Factor As copywriters in crowded sectors like horology, jewellery, cosmetics and transport, we often see how companies with clearly defined values Romilly Golding Sep 30, 2024 2 min read
Copywriting What Can Copywriters Learn From Screenwriters? Lights, camera, action! We're lifting the lid on silver-screen storytelling secrets. Fiona Freeman Sep 23, 2024 2 min read
Copywriting The Nitty Gritty of Proofreading Getting back to basics is always good for the soul, whether it's the simplicity of a capsule wardrobe, Lucy Topping Sep 16, 2024 3 min read
Copywriting 6 Reasons to Partner with Bwritr Looking for support with your next copywriting, proofreading or translation project? We're here to help. Fiona Freeman Jun 24, 2024 1 min read
Copywriting How Brands Are Using Language For anyone like us who loves language, you'll love this trend report produced by Reed Words, showcasing trends in words, slogans, straplines and copywriting by some of the biggest brands right now. Romilly Golding Jun 17, 2024 1 min read