Spark Your Creativity

Last week we shared our five-step plan for creating a winning content calendar. Still stuck for content ideas? Here are some more ways to spark your creativity.

Find internal inspiration

• Team brainstorming: organise brainstorming sessions with your marketing, sales or customer service teams to tap into diverse perspectives and customer insights.
• Employee Q&A: interview team members, including customer-facing personnel, about their expertise and common customer questions. Turn their insights into blog posts, infographics, or video tutorials.

See what else is out there

• Industry trends: research trending topics, news and discussions within your industry and create content that offers your unique perspective and expertise.
• Competitor analysis: see what your competitors are doing well and identify gaps in their content strategy.

Leverage external resources

• Blogs & publications: follow industry blogs, publications and thought leaders for insights and content inspiration.
• National days & events: use relevant national days, holidays and industry events to create timely and engaging content.

Remember, a content calendar is a living document. By regularly researching, brainstorming and experimenting, you can generate a steady stream of fresh and engaging ideas to keep your customers informed, entertained and connected to your brand.

Good luck! And let us know if we can help.