Last week we shared our five-step plan for creating a winning content calendar. Still stuck for content ideas? Here are some more ways to spark your creativity.
Find internal inspiration
- Team brainstorming: organise brainstorming sessions with your marketing, sales or customer service teams to tap into diverse perspectives and customer insights.
- Employee Q&A: interview team members, including customer-facing personnel, about their expertise and common customer questions. Turn their insights into blog posts, infographics, or video tutorials.
See what else is out there
- Industry trends: research trending topics, news and discussions within your industry and create content that offers your unique perspective and expertise.
- Competitor analysis: see what your competitors are doing well and identify gaps in their content strategy.
Leverage external resources
- Blogs & publications: follow industry blogs, publications and thought leaders for insights and content inspiration.
- National days & events: use relevant national days, holidays and industry events to create timely and engaging content.
Remember, a content calendar is a living document. By regularly researching, brainstorming and experimenting, you can generate a steady stream of fresh and engaging ideas to keep your customers informed, entertained and connected to your brand.
Good luck! And let us know if we can help.
