Whether you're writing a white paper, publishing a press release or interacting on Instagram, it's important to check your copy carefully before you hit publish.
Here's how copyeditors and proofreaders can help you create word-perfect communications with maximum impact.
Copyediting is…
A copyeditor's job is to make sure the text reads well and is error free. They may make suggestions to:
- Ensure an appropriate and consistent tone of voice
- Remove any inconsistencies in style, spelling or capitalisation
- Avoid or reduce repetitions
- Shorten long-winded sentences to make the text more concise
- Improve headlines, titles and overall structure
- Align the copy with a style guide or brand guidelines, if available
- Flag or reword any confusing or misleading content
Because copyediting usually takes longer and involves more substantial edits, it tends to cost slightly more than proofreading.
Proofreading is…
A proofreader focuses on the technical aspects of the copy, including:
- Spelling
- Grammar
- Punctuation
- Capitalisation
- Formatting
- On-page layout
Proofreading is usually the last step in the content creation process. It's very important because poorly written text can have a negative impact on your brand image and even sales.
"If a company can’t spell, how can consumers trust them to deliver a quality product?" Forbes - Companies with the Best Grammar Win
- See also: What is a copywriter? and What is Transcreation?
Tidy up your texts with Bwritr
With extensive experience in copyediting and proofreading, our creative team can help you polish up your communications to perfection.
Not sure which service is best for your project? No problem! We’ll help you find the right option based on your goals and budget.