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Copywriting is writing persuasive text to promote a product, service or idea. It is a powerful tool that can be used to achieve various marketing goals, such as increasing brand awareness, generating leads and driving sales.

Take a look at some notorious fails by big brands, and discover why transcreation is the answer.

From Wakanda-style cities to women in charge: What would a perfect world look like?

"We must move away from a post-colonial mindset” says speaker Valerie Ramundo Orlando

From harvesting hope to harvesting yields: #TheEqualityLounge at COP28 discusses the future of agriculture

We look back at last year's top sustainability reporting trends, from addressing challenges transparently to embracing tangible emissions reduction strategies.