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It's easy to use a negative tone when you're writing about climate change. But research shows that readers react better to hopeful, uplifting stories.

As copywriters in crowded sectors like horology, jewellery, cosmetics and transport, we often see how companies with clearly defined values

Lights, camera, action! We're lifting the lid on silver-screen storytelling secrets.

Getting back to basics is always good for the soul, whether it's the simplicity of a capsule wardrobe,

There's no doubting the impact of Artificial Intelligence's recent growth on copywriting as we all switch

Many still consider telegrams the ultimate in short form writing. With senders charged by the word, messages were reliably short