Lucy Topping

Getting back to basics is always good for the soul, whether it's the simplicity of a capsule wardrobe,

There's no doubting the impact of Artificial Intelligence's recent growth on copywriting as we all switch

Many still consider telegrams the ultimate in short form writing. With senders charged by the word, messages were reliably short

In the age of globalisation, businesses cannot afford to speak just one language. The world is interconnected, and so are markets.

Is humour best avoided when you're writing for a worldwide audience? There are hazards, but the most skilled copywriters and transcreators can still raise a global laugh.

Nothing captures the attention more than a famous face suddenly speaking another language. From Bradley Cooper bowling us over with his French to Sandra Bullock joking in German, plenty of stars shine in multiple languages.