Sustainability Sustainability: The Power of Positive Messaging It's easy to use a negative tone when you're writing about climate change. But research shows that readers react better to hopeful, uplifting stories. Fiona Freeman Oct 7, 2024 2 min read
Copywriting What Can Copywriters Learn From Screenwriters? Lights, camera, action! We're lifting the lid on silver-screen storytelling secrets. Fiona Freeman Sep 23, 2024 2 min read
Copyediting vs Proofreading Copyediting and proofreading are both ways of ‘tidying up’ text before publication. But what exactly is the difference? Let's take a closer look... Fiona Freeman Jul 8, 2024 2 min read
Copywriting 6 Reasons to Partner with Bwritr Looking for support with your next copywriting, proofreading or translation project? We're here to help. Fiona Freeman Jun 24, 2024 1 min read
Content Creation Magic Words We look at how copywriters pick words for maximum impact, using the travel & tourism industry as an example. Fiona Freeman Jun 10, 2024 1 min read
Global Communications How to Communicate in a Crisis Read our simple tips for communicating bad news to customers or employees. Fiona Freeman Jun 3, 2024 2 min read